Our Values

The founding members of GIRA Foodservice set out the following key values:

QUALITY, OBJECTIVITY and CONFIDENTIALITY

Forty years on, these values remain at the core of GIRA Foodservice, enabling the company to provide its prestigious customers with reliable, proven information to help them design their marketing and sales strategies.

These values have endured in an institute that is neither too large nor too small, with an experienced, loyal team: two thirds of our staff have been with the company for more than 10 years, working diligently to check and analyse raw data and cross-reference these with data obtained from the Foodservice operators themselves.

The work of our project managers is based on the following key pledge:

TO PROVIDE THE VERY BEST ECONOMIC DATA

Because the very best economic data leads to the very best economic measurements.

Over the last ten years, GIRA Foodservice has made major improvements to the reliability of its statistics by expanding its data collection processes from three main sources:

• information from independent and chain restaurants and contract caterers
• information from specialist Foodservice market distributors
• information from suppliers

By enriching our database, we have been able to improve the quality of our services and strengthen our links with information providers.

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