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Foodservice Distribution Europe

In 2011, GIRA Foodservice launched the publication of a multi client study about the Foodservice Distribution in Europe. The study gives a detailed analysis of the foodservice distribution market in 2010 across 8 key European countries:

Belgium, France, Germany, Italy, the Netherlands, Spain, Switzerland and the United Kingdom.

In 2012, we decided to extend this research to the Foodservice Distribution Market in Portugal.

These 9 countries represent almost 72% of the total European population (27 countries in total).

Key figures linked with the cumulated foodservice activity in these 9 countries are:

  • over 44 billion meals and snacks served annually
  • over € 286 billion sales for meals and snacks
  • food & beverage purchases amounting to almost € 105 billion.

 

Several excerpts issued from the different countries analyzed show interesting discrepancies and characteristics depending on the geographical situation of the countries, on the type of products distributed, on the type of distributors.

 

Foodservice Distribution in Spain

One feature of the foodservice distribution market in Spain is its high concentration in Madrid and Barcelona but a significant scattering in the other regions of the country: each small village in Asturias or Galicia has its own bar which is supplied by several distributors. Foodservice distribution is also significant in the islands where the hotel industry is particularly important.

The wholesale distribution market in Spain is characterized by a very high capillarity, it is a market extremely fragmented mainly due the presence of around 360 000 outlets (including bars, numbering approximately 240 000), of which many are small independent operators (FEHR statistics).

One estimate at around 5 000, the number of distributors all together (including logistic providers) in Spain, of whom only approximately fifteen generate over 100 million euros of turnover in the foodservice market. The number of delivered wholesalers in Spain is estimated to amount to around 4 000, a vast majority of them (almost 2/3) generating less than 5 million euros of turnover. Among these delivered wholesalers, there are more than 1 200 wholesalers specialized in fruit and vegetables.

Foodservice Distribution in Germany

Beverage Wholesalers

The German beverage wholesale trade is subject for several years to structural changes, a process that will continue in the future. This has been characterized by market consolidation resulting in the merger of several wholesalers to form beverage wholesale groups on the one hand, whilst on the other hand, breweries have become vertically integrated through acquiring a shareholding in some beverage wholesalers.

The number of beverage wholesalers has declined as a result of player consolidation. There are approximately 3 000 beverage wholesalers in Germany which registered a total turnover of around 21 billion euros in 2010. The Federal Association of German Beverage Wholesalers had a membership of around 600 members at the end of 2011 compared with 680 members  in 2010, and a turnover of 17.94 billion euros, thereby in value terms representing over 85% of the market.

The development of sales of the beverage wholesalers is directly linked to several factors:

  • the increase/fall registered in the different sectors of the foodservice market (growth of restaurant chains, of the fast food operators with negative impact on margins)
  • the smoking ban legislation / restrictions on alcohol sales (Baden-Wurttemberg) / increase of the truck toll
  • the price decline in the retail market, the ruinous water prices applied in the discount stores
  • the climatic conditions especially during summer time.

The main business areas of the beverage wholesalers are including the supply to the foodservice market, to own beverage stores and to independent ones (the so called "GAM", "Getränkeabholmärkte" or "Getränkefachmärkte"), to the retail market as well as to other wholesalers ("Unterverleger") and cash & carry operators. For many beverage wholesalers the question for future years remains to specialize in one of the above business areas.

 

The beverage wholesaler groups ("Verbundgruppen")

Many beverage wholesalers have joined forces to create cooperations that organize the joint purchasing, develop common IT solutions and create synergies.

In addition, these economic cooperations, the so-called "Verbundgruppen", offer a protective and catalytic function for each beverage wholesaler, especially in crisis time.

These groups of beverage wholesalers have an important, stabilizing role in the economy and this both internally with their respective members and shareholders, as well as by considering external relationships with the industry.

One can distinguish in Germany roughly three types of beverage wholesaler groups:

  • the important groups with a wide range of products that are present on a national level
  • the strong regional ones that are focused on Southwest Germany
  • the groups that concentrate on specific product categories (wine / sparkling wine / spirits).

The largest groups of beverage wholesalers are:

  • GES (Groβeinkaufsring des Süβwaren- u. Getränkehandels)
  • GET N (GDN – Gastro Drinks National)
  • Getränke-Ring
  • GEVA (GEVA Gastronomiedienste)
  • NGV (Getränke-Gruppe) belonging to the Nordmann Unternehmensgruppe…

Foodservice Distribution in UK

In the UK, sales from non-food for food and beverage distributors have over the past 5 years grown significantly. For cash and carries on the other hand, it has always represented an important product category, as here the foodservice customer target is strongly skewed in favour of independents, operating guest houses, care homes, restaurants, cafes and bars all of which are looking for best value for money, helped by the fact that many cash and carries are now offering direct delivery to their foodservice customer base.

Originally a category dominated also entirely by non-food specialists - even today Bunzl Catering Supplies remains market leader - a position it is looking to further cement following the sale of its vending business to Autobar in August 2011. However, non-food underwent a market change in 2009, following the collapse of the non-food distributor Kings and resulted in food and beverage distributors picking up some of this non-food business with their customer base. The upshot was that this added non-food to the food and beverage range and complimented what distributors could already offer their customers.  As a result full-line distributors like Brakes and 3663 (owned by Bidvest Uk) have in recent years invested heavily in their non-food portfolios and are now able to offer their foodservice customers with a comprehensive range. This includes cleaning, laundry, disposables and other non-food products. Certainly all evidence suggests that non-food is here to stay and if anything will continue to grow for both food and beverage distributors and cash and carries alike.


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