GIRA Foodservice

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Foodservice Italy 2014

GIRA Foodservice updates a multi client market study about the structure of the Foodservice Market in Italy. This new version gives an overview of the Foodservice market in Italy based on 2013 key facts & figures as well as historical series from 2009 and trends to 2014. 

After a recession period, the Italian foodservice market has shown some signs of recovery especially in restaurants traffic. But as a result of the financial crisis and major social changes, Italian's food habits have changed significantly, that have been obviously reflected in out-of-home consumption. In addition to having introduced more cautions consumer habits and more austere lifestyles, the financial crisis consolidated trends that were already in evidence prior to the advent of the challenging economic situation.

Ways of perceiving and experiencing out-of-home consumption have, in fact, changed in particular in terms of opportunities, venues and patterns of consumption with:

  • change in the choice of eating places
  • globalised consumption models reflected either in convenience food or in the selection of ethnic restaurants
  • the need for social interaction that drives consumers to continue to eat outside the home, albeit limiting the frequency to weekends or reducing consumption and drinking wine by the glass.

The aim of the study is to provide information on:

  • The size and structure of the Italian foodservice market including the detailed analysis of the activity of the various operators (contract caterers, restaurant chains, transport operators, concession sites foodservice operators)
  • The past evolution and future forecasts of the foodservice market and of its operators both in volume of meals and in value
  • The identification of the opportunities & key trends of the Italian foodservice market but also the threats linked to the economic environment and to the competition
  • The recommendation of growth niches and the specification of the development potentials in terms of location segments, of successful foodservice concepts, of product carriers etc…

The study is available in Italian and English

For further information, please contact: Remi VILAINE  0033 (0)4 50 20 16 35 -
Mariarosa DE AMICI 0039 347 688 3908 -

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