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Foodservice EUROPE 2018 - A comparative analysis of 10 European countries' foodservice activity

The eating out experience is part of modern life and the Foodservice Industry is developing rapidly all over Europe. Accounting for around 20% of the global foodservice market, Europe is the second consumption area in the world after North America. With average expenditure half of the North American one, the European market is showing great potential for further development.

With almost 18% of meals consumed out-of-home on average in the 10 countries analyzed in this report, the foodservice is indeed a scalable market in Europe for market operators, as it represents great opportunities for food and beverage producers, distributors, contract catering groups, restaurant chains and other kind of foodservice groups.

Consumers' needs and preferences are more complex than ever and the foodservice concepts are more and more diversified to respond to customers' expectations for more functionality, convenience, naturalness, freshness, healthy food, ethnic food, local sourcing, sustainability and more globally the 'eating out experience' … New challenges have been emerging with the market digitalization leading to great opportunities of new services such as delivery that rapidly expands in all countries.

Foodservice markets remain however very specific by nature and closely linked to each country eating patterns.

Companies willing to develop their activities in this sector must have a detailed vision of all of the market mechanisms as the share of structured operators varies from one country to another, as well as the organization of distribution channels.


This strategic summary on the European market is designed for all foodservice operators that

  • have economic interests in Europe
  • are willing to develop or reinforce their positions in the European foodservice market
  • would like to enter into the foodservice market

The main objectives of the report are to: 

Evaluate the foodservice market in 10 European countries: Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Switzerland and the UK

    •  In volume of meals served
    •  In value (Revenue, F&B purchases)

Understand the structure of foodservice market (by sector and sub-sector of social and commercial foodservice)

Measure the evolution of the foodservice activity in 2015-2016-2017

Highlight the  major trends in the foodservice market in Europe

    •  Consumers' demand

    •  Concepts that are developing
    •  Market structuring

Understand the features of distribution channels

Identify the key market players  

    •  Contract caterers, restaurants chains and multi-unit operators
    •  Distributors and wholesalers

Anticipate future market developments up to 2020  



For more details: GIRA Foodservice / Tel: 0033 (0)4 50 20 16 35

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