GIRA Foodservice updates a multi client market study about the structure of the Foodservice Market in Italy. This new version 2013 gives an overview of the Foodservice market in Italy based on 2013 key facts & figures as well as historical series from 2009 and future trends to 2014.
After a recession period, the Italian foodservice market has shown some signs of recovery especially in restaurants traffic. But as a result of the financial crisis and major social changes. Italian's food habits have changed significantly and been obviously reflected in out-of-hoe consumption. In addition to having introduced more cautions consumer habits and more austere lifestyles, the financial crisis consolidated trends that were already in evidence prier to the advent of the challenging economic situation.
Ways of perceiving and experiencing out-of-home consumption have, in fact, changed in particular in terms of opportunities, venues and patterns of consumption with:
The aim of the study is to provide information on:
Study available in Italian and English
For further information, please contact: Remi VILAINE 0033 (0)4 50 20 16 35 - remi.vilaine@girafoodservice.com
Mariarosa DE AMICI 0039 347 688 3908 - mariarosa.deamici@gmail.com
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